Is video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust.
I know it took me a while to get comfortable with video, especially the ones that required getting me in front of the camera! But there are many ways videos can be done so if you’re camera shy, fear not, you don’t need to be a video star to get started.
The truth is, having a well-written product description, catchy paid ad or slick landing page isn’t enough to cut it for a lot of your target audience anymore. According to a recent survey by Wyzowl, 84% of respondents said that they’ve been convinced to buy a product or service by watching a brand’s video buy tiktok followers.
Now, maybe you’re nodding your head that yes, you do focus on video marketing. That’s great! But do you have a strategy in place based on your ideal customer profile, or are you simply throwing content out there, hoping that something will stick?